Making a good first impression and grabbing people’s attention is the real point when it comes to exhibitions. In exhibitions and expos, shell schemes form the standard layout of space. It is important to design a shell scheme that is both aesthetically pleasing and functional.
In addition, layout should also be easy to navigate, allowing visitors to quickly find the information they need. Finally, the shell scheme should be attractive and welcoming in a way that delivers a positive brand image.
Elements for an Effective Shell Scheme Design
If you are looking for creative ideas to stand out from all the exhibitioners, here are 4 major elements that can help you. These critical aspects can make your shell scheme design the most eye-catching and engaging for visitors. So let’s get into it.
- Complete shell scheme Floor Plan
First, before you jump to designing, plan out your whole shell scheme according to your goals, resources, and space.
- Define Your Objectives
What are the goals of your exhibition stand? Whether you want to spread information, get leads, or any other key performance indicator(KPI) you wish to achieve. Make sure your goals are SMART, which means specific, measurable, attainable, relevant, and timely ones. These goals will define all that your shell scheme needs.
- Research your Target Customers
The second thing to research here is the target market persona. The shell scheme design will greatly depend on them. You always have to resonate with the target market in order to hook their attention.
- Effective Shell Scheme Stand Designs
After deciding on all the goals, it’s time to plan and design the shell scheme space effectively and creatively. Typically, shell schemes are designed in 1m Foamex and rollable PVCs installed in aluminium or plastic poles. This setup takes up all of the space. To avoid that, it is highly recommended to use shell-clad clips. Moreover, try the following:
- Keep your Design Simple and Sophisticated
While planning the box like shell space, remember never to complicate it and always keep it simple. Avoid overuse of pop-up stands, and ensure there is a space to work and greet your visitors quickly and comfortably.
- Try to Use Colour Psychology
Take advantage of the colours and their psychological impacts on human brains. Choose a theme that aligns with business goals and target market persona. For example, vibrant colours induce excitement. Meanwhile, the hues induce calmness and brand sophistication.
- It Is All About Branding
Use branding creatively and effectively, and share your branding message concisely. It helps your attendees know exactly what you are offering and get hooked. In addition, use your branding elements in a way that gives them a marketing edge.
- Use Strategic Shell Scheme Booth lighting
It’s time to strategically lighten the shell scheme with impactful LED walls, touchscreens, and lights. Its simple, we are always attracted to light and brightness. Hence, use lighting to attract visitors to your stand creatively. Aesthetically, using LED walls, stand lighting, and wall-mounted lights will make you stand out from competitors.
- Plan Your Graphics and all Visuals Carefully
To market your brand effectively, you need your visitors to pause and become genuinely interested in learning about your offerings. Hence, use graphics to convey your message clearly and concisely. Ensure your display’s colours, fonts, and layout are consistent and captivating.
- Furnishing for Shell Scheme Exhibitions
Aesthetic and visually appealing branding has become the new trend in business marketing. Crafting a cohesive and visually appealing shell scheme will make you stand out in the masses.
- Add Furniture to Welcome Your Guest
Adding minimalist and exquisite furniture to your scheme shell will make it more appealing and welcoming to your visitors and host meetings with clients. For example, you can add comfortable seating, furniture, and flooring to create a more inviting atmosphere. You may also consider adding a few decorative pieces to add a touch of brand personality. Finally, don’t forget to provide adequate lighting to make the space warm and inviting.
7 Great Tips to Increase the Aesthetics
Some extra proven tips to make your shell scheme effortlessly attractive to visitors and effective in selling:
- Book a corner space as it looks more spacious.
- Use anti-wrinkle fabric and sublimation printing in CMYK colours to ensure your graphics look professional and engaging.
- You may use floor graphics, but ensure all elements are visually cohesive and appealing.
- Use a backlit panel to enhance the aesthetics of your shell scheme.
- Place a branded counter at the front and add adjacent lights.
- Create a themed immersive experience for the attendees that leaves a lasting impression.
- Get a custom shell scheme hire who helps you out in planning and designing A to Z.
Bottom Line
Designing your shell scheme aesthetically appealing and communicating your clear message is really important. It is one of the very crucial moments when you interact directly face to face with your leads and clients. It a golden opportunity to make an impression on them that never fades away. If you are new or you want to put your best in the upcoming exhibition, give a buzz to professionals like EMS-Exhibitions now, and enjoy the competitive advantages!