In a competitive trade show environment, exhibitors struggle to capture the attention of the visitors. Engaging more audience is indeed the first milestone to achieve the full underlying success at a trade shows. Popup stands always come in handy in such situations.
If we say, “An exhibition is incomplete without the popup stand!” it would not be wrong! But one of the challenging things here is the selection of right “pop-up stand” for the right shell space. There is a wide range of pop-up stands available in the market, lets have a look at the types first.
- Curved Popup Stands
Among all others, it is the most popular choice of the exhibitors. The biggest reason behind their popularity is their adaptability and flexibility. These curved pop-ups can easily fit in any space and spread brand awareness. The curved shape adds dynamics to the graphics and maximises the branding impact.
- Straight Pop Up Stands
They serve as the perfect customisable backdrop at events. Their simplicity makes them suitable for multiple purposes, and they serve as the canvas at trade shows.
- Double Sided Pop Up Stands
Double-sided pop-up stands are also among the most popular stands. They maximise edge-to-edge brand exposure, which can be neglected otherwise! These pop up stands are great, especially when your space scheme is in the middle of the hall.
- Linked Pop Up Displays
Linked pop up displays are go to choice for big companies. They offer a huge, modular structure for better presentation. Furthermore, they also provide a vast canvas to design the exhibition and present information creatively. These stands often come in U or L shapes that are linked to expand the area and craft the display more perfectly.
- Midi pop-up Stands
These are the perfect choices to use if you have any height restrictions in the exhibition. They are the mid-sized pop-up stands that serve you the best when you have to design a shell space in a restricted area.
Key Considerations For Choosing A Popup Stand
So the question is, how would you choose your best-fit pop-up stand for the exhibition? There is no one-liner answer to this question. You have to understand the rules instead! It will help you to choose the best-fit popup stands for every exhibition.
Rule 1: What Is The Purpose Of Your Stand
It is very important to state clearly what your goals are for the exhibition and how this pop-up stand hire will help you. Hence, the first step is to:
State Your Goals
Clearly define your goals for the usage of the pop-up stand at the exhibition. Some of the most common driving goals are the following:
Brand Awareness: Do you aim to increase your brand visibility among the audience?
Product launch: Do you want to launch your own new product successfully?
Lead Generation: Or are you looking for new potential clients?
Event Characteristics
The next step is to understand all the characteristics of the trade show. You have to know the niche of trade show, audience, rules, and theme. It will guide you to design and choose the best for your event’s pop-up stand.
Rule 2: What Is The Size Of Your Shell Space
This rule is vital! It will definitely give you a lot better idea about what you have to look for. You have to focus on:
Availability Of Space
Evaluate your allotted space at the event! Consult with the exhibition production and organiser; they will give you some choices. The stand you choose has to fit in and should be according to the campaign.
Height Considerations
At some exhibitions, there are some height restrictions. Hence, it is one of the most important factors to consider before choosing the stand.
Rule 3: Decide How You Want Design
The third rule is to determine the branding concept of your event. After all, it is why you are at the trade show!
Designs And Theme
Check whether the pop-up stand is viable for designing and branding. Furthermore, if we go one step ahead, work with the exhibition organisers to ensure that the stand complements your branding campaign.
Customisation
On which pop-up stand does your logo look good? Your logo should always be prominent and give an edge to your brand. Smoothly integrating your logo with an eye-catching design can significantly increase your success!
Rule 4: Check the Durability & Material Quality
It is always essential to only seek highly durable and sturdy pop-up stands. Select ones that can stay tall and sleek among the rest without making your stall look cheap. It helps you yo represent the reliability of your brand and values. Moreover, it is also very crucial to balance the quality of the pop up stand with its cost.
Rule 5: What Is Your Budget Constraint
Until now, you must have narrowed down what to choose for your upcoming exhibition. Now is the time to cross-check with the budget constraint. You should always focus on the value of your investment. Thus, explore as many options as you can with the help of exhibition production and choose the best popup stand that meets your needs.
Rule 6: How To Manage Portability & Ease Of Setup
The ease of setup and movability of these stands also matter alot. It is always better to choose one that is easy to part and carry. However, sometimes, using portable and easy-to-carry ones is not suitable, and you have to select a heavy one. Altogether, It all depends on what and how you want your shell scheme space. Still, you might find this useful that lightweight designs are easy to port and set up and vice versa.
Conclusion
To conclude, selecting the best pop-up stand depends on a lot of factors. The main ones being size, design, and portability of the stand. Always focus on your goal with the trade show, available space, customisation options, and budget before making the decision.