Are you up for a big exhibition and feeling a little confused by the multiple stand options? We have all been there, excited and stressed!
Choosing between a modular and a custom stand is a big challenge. It impacts your budget, booth design, and even the time required to set up.
Let us help you break this process down and choose the best fit for your business needs.
About Modular Exhibition Stands
Let’s start with the modular exhibition stands, as they are the most common ones. They are prefabricated frames that are easy to assemble and tailored per needs. Furthermore, they offer flexibility and sustainability, giving brands new freedom to pursue their goals.
Pros Of Modular Stands
Cost Effectiveness
Modular stands are generally more affordable than the other. Especially over time, as they can be reused for multiple events. Also, they can easily be tailored without spending extra.
Flexibility
The second most crucial benefit of these stands is, that they can easily fit into any booth space. They are built to suit multiple layouts, fit in different spaces and are easily customisable.
Easy Logistics Storage
As compared to custom ones, modular stands are easy to transport. They are light in weight and easily get dismantled, which makes them more popular. Even after the expo, these are too easy to pack and store for the next event.
Quick Setup
We know that exhibitors are short on time! Hence, setting up the modular stands is quite time-saving for them. It gives them the edge to focus more on what matters to them: leads and sales.
Sustainability
Last but not least, modular exhibition stands are a sustainable and eco-friendly solution. They are safe and easy to set up without the need for adhesives. Furthermore, they can be easily stored and used again and again.
Cons of Modular Stand
Limited Customization
Now, after all the pros, let’s talk about the cons of modular stands. The most common one exhibitors face here is the limitation of customisation. For instance, the two-story expo stands (double-decker stands) are not possible to be built with modular stands.
About Custom Exhibition Stands
Custom exhibition stands are uniquely designed, built and tailored for each exhibitor. They are always custom-built, meeting your functional requirements and brand image.
Unlike modular stands, these stands are built from scratch for particular events and brands.
Pros Of Custom Stand
Unique Branding
Unlike modular ones, they can be uniquely designed according to your brand, theme and needs. That reflects your brand identity, clear message, and offerings.
Immersive Experiences
With the help of custom stands, businesses can craft immersive experiences for their visitors. In addition, it will engage visitors on multiple levels with interactive elements and multimedia displays.
For example, you may add touch screens and custom displays to enhance visitors’ experience.
Maximum Impact
Custom stands are designed to make a strong visual impact, attracting attention across the expo. Also, it helps you to craft a memorable experience and reinforce your brand image.
Cons Of Custom Stand
Higher Cost
Custom-built stands cost more than modular ones. Sometimes, ordering them from any exhibition production requires an initial deposit.
Longer Setup Time
Construction of this stand takes longer than the modular or standard ones. Hence, installation and logistics costs are sometimes also separately charged.
Less Flexibility
Custom-built stands are less adaptable to further customisation. As they do not adapt to different booth designs and spaces for future events.
Modular Vs Custom Stands: Making The Right Choice
The decision between the modular and custom expo stands based on multiple factors. Some of the most crucial ones to consider are the following:
Your Budget
If your budget is your primary concern, you may choose the modular stand. As they offer the most pocket-friendly and easy solution.
Business Requirements
What are your expo campaign demands? What are you planning to achieve here? Is that achievable with the modular stands or custom ones? Moreover, if you want to achieve a unique identity, go for the customised stand.
Your Future Plans
Those businesses that frequently attend the exhibitions prefer modular stands due to their reusability and flexibility.
Time limits
Having a time limit may convert your decision from the customised expo stand to modular stands.
Conclusion
In conclusion, modular and custom exhibition stands are both helpful and offer different pros and cons. However, when you are looking forward to choosing one, it is ideal to evaluate your business:
- Needs, requirements
- Budget limits
- Expo goals
Then, choose the right option for you that aligns with your brand and target audience. Lastly, do not forget to consult with known exhibition organisers like the EMS-Exhibition. They will help you choose and design the one in your budget limit. For the special quotation, ring us at 020 7820 8006!