You’ve probably heard that the right exhibition stand design can make or break your event. But did you know that the size of your stand plays just as big a role? It’s true—while everyone obsesses over colors and materials, they often overlook the actual dimensions of the stand itself. And believe it or not, size can be the secret sauce that makes all the difference.
In this guide, I’ll walk you through why stand size matters and how to choose the perfect fit for your business.
What Are The Common Exhibition Stand Sizes
Let’s start from which are the common exhibition stand sizes available in the market.
Small Stands (9-18 square metres)
Typically, 10 x 10 feet and 10x 20 feet come into the small category of stand designs. They are ideal for small businesses or startups that don’t have a lot of booth space to spare.
They are perfect for showcasing key products or services to engage visitors in a more intimate setting. Also, they are somewhat cost-effective compared to larger stands, which gives them an edge.
Medium Stands (19-36 square metres)
Medium-size stands are typically 10×30 feet or 10×40 feet. They’ve become a popular option for startups that want a little more space to spread out. These stands provide a little more space for creativity and other brand elements. Furthermore, medium size stands are
Large Size Stands (37+ Square Metres)
Large stands are best for big brands looking to make a significant impact. They allow businesses to set up more complex designs, such as double-storey or heightened ones.
Sometimes, they help to craft different zones perfectly for showing the products in various zones. Although larger stands require a larger budget, they give you an edge to stand out from the rest.
How To Choose The Expo Stand Size
Now comes the point of how to choose your expo stand. It is a really important decision that helps you design the stand booth further. To make sure you choose the right one, consider the following factors:
- Know Your Audience
Knowing your audience at the exhibition is a vital factor that will help choose the best expo stand. Consider the following:
Demographics: Consider their average age, interests, and preferences.
Visitor Flow: Analyse and plan the audience flow for optimal results.
- Define Your Goals
What are your goals for the upcoming exhibition? How would you like to plan it out to achieve those business goals? Before selecting the right size for your stand, clarify your expo objectives. For instance:
Lead Generation: If your goal is to get leads, choose a stand that can engage the audience effectively.
Brand Awareness: Choosing a large stand will definitely help you to achieve this goal.
Product Launches: Choosing the larger stands that help you organise and show your products will be a good idea.
- Consider Size and Space
At exhibitions places are limited and designated for each business, hence choosing your stand design according to that space is crucial.
- Stand Configurations
Linear Inline Booths: They are typically opened from one side and height limited.
Corner Booths: They are open from two sides and offer a more welcoming vibe.
Peninsula Displays: Stand alone booths open from three sides with more heights.
Island Displays: Open on all sides, which increases the engagement’s attraction.
- Budget Considerations
Last but not the least, your budget is definitely gonna help decide which stand size you can choose for the expo. For better evaluation, compare your costs with the estimated ROI.
How To Maximise Your Exhibition Stand Space
Ultimately, let us help you make the most out of the allocated stand space. Consider the following strategies:
Vertical Displays
When you have a small space, design this in a vertical view to make it look more spacious and welcoming. For example, if you add heightened backlit graphics vertically, it will eventually enhance the overall look of your stand.
Strategic Product Placement
Product shelving is a technique that can give your expo stand a neat look. Hence, try to carefully choose your products and arrange them in a nice way.
Tip: Focus on your most popular or newest offerings to increase your audience’s interest.
Minimalist Design
Minimalism is taking over the world! Keep your stand clean and uncluttered, and avoid overcrowding your shell scheme space. Thus, adopt a minimalist approach that adds elegance to your expo booth.
Lighting
Effective and strategic lighting can make your stand feel more spacious and inviting. Now, there is a vast variety of lighting available in the market that can add drama and creativity to your stand.
For example, you can use the spotlights to highlight your key elements. Also, adding backlit graphics can add lots of visual impact.
Key Notes
Your exhibition stand design is more than just a space; it’s a canvas you have to design to achieve your business goals. By understanding all the main factors of the exhibition stands, you can:
- Maximise your expo booth impact
- Attract the right audience
- Leave a lasting impact
- And achieve your goals.
Remember the right stand size is the foundation that will help you achieve your business success.