Trade shows in London are busy. Crowds move fast. Attention spans move faster. So, how do you get people to stop and step into your booth?
You don’t need a bigger space. You need a smarter setup.
A well-designed exhibit structure helps you create room, even when you’re short on square feet. It’s not just about walls, banners, or flashy designs. It’s about using the right tools to make your booth feel big, open, and easy to walk through. When people feel comfortable, they stay longer, which means more leads, better conversations, and real results.
Below are 5 exhibit structures that instantly add space, improve flow, and make your stand more memorable. They’re smart, simple, and built for businesses that want to stand out without breaking the budget.
1. Towers – Go Vertical Without Losing The Floor
Towers are tall, narrow structures that rise above your booth and carry your most important messages. Think of them as space-saving billboards.
The reason towers work so well is that they take up air space, not floor space. So, while your graphics are floating above, your team can move freely below. Want to show off a new product, bold slogan, or logo? Stick it high where everyone can see it, even across the venue.
Some towers even come with backlit graphics, making your visuals pop. And since they’re modular, they’re easy to transport, set up, and pack down.
Why They’re Important:
According to the Center for Exhibition Industry Research (CEIR), 76% of attendees say a booth’s design plays a big role in their decision to stop. Towers boost visibility while keeping your space clean and open.
Best Time To Use:
When your brand needs to shout louder without stepping on your floor plan. Great for product launches, brand awareness, and high-traffic halls.
2. Hanging Structures – Let Your Branding Float
Hanging structures are graphics suspended from the ceiling. They hover above your booth and make your branding visible from across the room, without using any floor space at all.
You can go bold with floating rings, cubes, or custom shapes. They work like a beacon, drawing attention from every corner of the venue. Plus, the floor below stays wide open for demos, lounges, or meet-and-greets.
Why They’re Important:
An open layout makes people feel more relaxed. Exhibitor Magazine reports that booths with open designs increase visitor dwell time. And the more time people spend in your space, the more likely they are to connect with your brand.
Best Time To Use:
When you want your booth to feel airy and clutter-free. Perfect for small booth sizes with a big message.
3. Double-Deck Structures – Add A Second Floor
A double-deck structure gives you a whole new level—literally. By building up instead of out, you instantly double your booth’s usable space.
The lower floor can be lively; demos, samples, and handshakes. Upstairs? A quiet meeting space, VIP lounge, or even a private area for product reveals. This layout makes your booth feel organized and dynamic. Plus, it helps split up the noise so you can have both high-energy zones and calm, focused areas.
Why They’re Important:
You create more space without paying for more floor. That’s great value. Plus, your booth stands taller than others, so it’s seen first.
Best Time To Use:
When you want to impress big clients, hold private meetings, or host special guests without crowding your main floor.
4. Modular Exhibits With Built-In Storage – Keep It Clean
No one wants to see boxes, cables, or staff bags lying around. Custom modular exhibits with built-in storage hide everything in plain sight.
These clever systems come with built-in cupboards, cable channels, and storage areas tucked inside counters, walls, and displays. You don’t just save space, you make your whole booth look cleaner and more professional.
Why They’re Important:
A tidy space creates the illusion of more room. When everything’s hidden, the layout looks sleek and open. Studies show that booths with organized layouts see longer visitor times and stronger engagement.
Best Time To Use:
When space is limited, but you still need storage for literature, giveaways, or tech. Also ideal for companies doing back-to-back events and needing reusable, flexible setups.
5. Curved Or Angled Structures – Guide The Flow
Curved or angled panels guide people naturally into your space. Unlike square booths that feel boxed in, these shapes create movement. People don’t just walk past—they’re drawn in.
The curves also help with traffic control. You can guide people to key areas like product zones or seating spaces. These structures also add a modern, sleek look without being bulky.
Why They’re Important:
They open up your booth and change how people interact with it. A good flow keeps people engaged longer.
Best Time To Use:
When you want a modern feel, a smooth flow, or to stand out from boxy competitors. Great for product showcases and brand storytelling.
Quick Comparison: What Works Best For You?
| Structure Type | Creates Space By | Best For | What to Consider |
| Towers | Going vertical | Bold branding, visibility | Needs a stable base and lighting |
| Hanging Structures | Floating signage | Open floors, high impact | Venue rigging rules apply |
| Double-Deck | Adding an upper level | VIP zones, private areas | Needs permits, longer setup |
| Modular with Storage | Hiding clutter | Clean look, storage | Design needs planning |
| Curved/Angled Panels | Directing flow | Modern feel, traffic control | Less common, may need a custom build |
Why These Structures Matter More Than Ever
Exhibiting in London’s competitive trade show scene today means doing more with less. These structures don’t just look good; they make people feel good. And when people feel good in your space, they stay, engage, and remember your brand.
Whether you need AV equipment, furniture hire, booth rental, or a complete exhibition setup, EMS Exhibitions can help you build a booth that feels big, open, and brilliant, no matter what size space you’ve been given.
Need Help Designing Your Perfect Exhibition Space?
EMS Exhibitions has everything you need, from shell schemes and lighting to AV gear and custom structures, to make your booth stand out and feel spacious. Contact our team today, and let’s make your next trade show your best one yet.