Trade shows are exciting, but they can also be a headache. There’s so much to plan: getting your stand ready, making sure it looks good, and figuring out how to attract visitors. Many businesses think they need to buy their own display to stand out. But is that really the best option?
Buying a trade show display means spending a lot of money, dealing with storage, handling, setup, and maintenance.
Sounds like a lot of hassle, doesn’t it? That’s why many businesses go for trade show display rentals rather than buying new ones. It’s a cost-effective and easy way to get a professional-looking stand without the stress.
So, is renting a suitable choice for you? Let’s take a detailed look at it.
Big Trade Show Display Problem
Trade shows can be brilliant for you to meet new buyers and showcase your services or products. But have you noticed how stressful it can be to organise a stand? You might worry about:
- High cost: Buying stands, lights, and banners can cost a lot of money.
- Storage Issues: Where will you keep all that bulky equipment once the show is over?
- Design time: Designing a booth that truly stands out can take ages.
These worries can diminish your excitement about going to a trade show. Many individuals feel stuck because they think they must buy everything themselves. But you don’t have to. There is a simpler choice.
Moving Towards The Solution For Trade Show Display Rental
Trade show display rentals can solve these problems. When you rent, you pay less upfront and save space at your office or warehouse. You don’t need to store heavy frames or stands after the show is over.
Renting gives you more freedom to change your booth from show to show. You might want one booth style in London and another look in Manchester. With rentals, that’s easy to arrange.
A trade show management company can handle all these details for you. They can help with layout, graphics, and even transport. All you need to do is share your ideas and turn up at the event.
Perks Of Trade Show Display Rental
Trade show display rentals offer numerous advantages for businesses seeking to make an impact without significant capital investment. Renting provides a cost-effective entry point, giving access to high-quality custom-designed exhibits at a fraction of the cost. This approach enables businesses to allocate more resources to other crucial aspects like marketing and promotion.
Here are some reasons why renting stands out as a great choice:
1. Save Your Pennies
Renting is usually much cheaper than buying. You can get a great display for 50% to 75% of the purchase cost. That frees up cash for other important bits, like travel and marketing materials.
2. Try Before You Buy
Not sure what kind of display works best for you? Renting lets you test all the things. It’s like test-driving a car before you commit to buying it.
3. Flexibility Is Key
With rental trade show displays, you have a wide variety of designs, sizes, and styles to choose from according to your specific event requirements.
4. No Storage Headache
Where do you put a massive trade show display when you’re not using it? Renting means you don’t have to worry about storage or maintenance. The rental company takes care of it all.
5. Stay Trendy
Trade show tech and trends are always changing. Renting gives you access to the latest gear without having to upgrade constantly.
Is Trade Show Display Rental Right For You?
Renting isn’t always the best option for everyone. Here’s a quick look to help you decide:
Renting Vs. Buying – Quick Glance
Deciding whether to rent or buy an exhibition booth depends on several factors, including your budget, how often you exhibit, and the level of design flexibility you need. Here’s a quick comparison to help you determine if a trade show display rental is the right choice for you or not:
| Factors | Renting | Buying |
| Upfront Cost | Low | High |
| Design Flexibility | Very flexible, easy to update | Limited (costly to change) |
| Maintenance | Covered by rental company | You pay for repairs |
| Long-Term Commitment | No long-term commitment | You’re tied to one |
| Storage Space Needed | None (company stores equipment) | You need big storage areas |
When Should You Rent?
Renting is the ideal choice when:
- You attend multiple trade shows yearly and want to keep costs down.
- You need a custom-built booth but don’t want to commit to the high cost of ownership.
- You want to avoid the hassle of storage and maintenance.
- Your booth design changes frequently depending on the event.
Common Objections & Easy Solutions About Trade Show Display Rental
Before we wrap up, let’s take a closer look at some of the common objections you might have related to trade show display rental:
- Is Renting Expensive?
Renting often costs less than buying your own gear. Also, you don’t pay for repairs or storage.
- Will I Lose My Brand Style?
Many rental companies let you personalise your booth with your brand colours and logos.
- What If I Need Last-Minute Changes?
A good rental service can handle updates. They usually have extra items ready in case you need them.
- I Don’t Have The Skills To Design A Booth
That’s where a trade show management company like EMS Exhibitions comes in to handle the design, setup, and technical aspects of your exhibition show.
Time To Make A Decision
So, is a trade show display rental right for you? If you’re a small business, new to trade shows, or want the flexibility to change your display regularly, renting is definitely worth considering. It’s a cost-effective, hassle-free way to make a big impression.
Need A Hand With Your Next Trade Show?
Here at EMS Exhibitions, we’ve been helping businesses like yours make a splash at trade shows since 1997. We offer a wide range of trade show services, including trade show display and equipment rental, to ensure your exhibition experience is a success.
We’re dedicated to going the extra mile to make your exhibition as stress-free as possible for both you and your exhibitors. Our exhibition services include staging, backdrops & stage sets, complete exhibition shell schemes, display boards, graphics & printing, AV Equipment hire, furniture hire, and electrics & power. So what are you waiting for? Give us a call or drop a message to get the best trade show display rental services.